I’m two years into my author platform with my third-year anniversary coming up this August. I have a nice quantity of followers on my blog which is the most important part of my platform as far as I’m concerned because it reflects me most personally. I greatly appreciate the people who take the time to view, and hopefully read, my blog.
For this reason, I maintain quality posts that I trust my followers find interesting. These posts include samples of my writing, stories about my family life to give people a feel for who I am, and articles and recipes promoting my novel, The Secrets of Dr. John Welles. I try to post on Monday, Tuesday, and Wednesday, and I revisit these posts based on a follow-up schedule of one week, one month, and two months. Then there is my presence on Facebook, Twitter, Goodreads, and Pinterest.
Why do I mention all this? Because once again I find myself questioning the benefit of the author platform. I went in search of articles, statistics, and/or facts that would answer my question, and here is what I found. Keep in mind that I’m interested in finding info as it relates to the fiction writer.
Per Jane Friedman’s July 25, 2016, post, A Definition of Author Platform, in answer to the question Do you need a platform to get published?:
It depends. If you’re a fiction writer, no. Fiction writers should focus on crafting the best work possible. That’s not to say a platform is unwelcome if you have one, but an agent or publisher will make a decision first based on the quality of your manuscript and its suitability for the current marketplace.
I was quite pleased to know Mrs. Friedman believes the most important part of our careers is to write good fiction. As anyone who writes knows, that doesn’t always come easily. I try to write 1000 words a day, but life has a way of crashing in on my writing that sometimes makes this difficult. Still, I press on without making pathetic excuses, and if I don’t meet my word goal, I hope I come away with at least one brilliantly written sentence for the day.
Here’s the thing, though: writing three quality posts for my blog takes quite a lot of time. True, they vary in word count, and sometimes I can squeeze three posts out of my 1000 words a day goal, sometimes more, sometimes less. I devote Sundays to writing my posts. Lately, though, I’ve been feeling that the blog is taking away valuable time from my other writing.
Coming up with three different blog posts is like having three different battle fronts open on top of the one for my novel, the one for querying, and the one for maintaining the other aspects of my platform. That’s a whole lot of fighting going on which leads to stress and fatigue. It can negatively affect my frame of mind when I approach my novel. In short, there are too many irons in the fire to allow for good writing on one project.
Then I came across statistics for the fiction writer, who is given the grace of shooting for lower stats than the non-fiction writer for whom platform is crucial, on the Writer Unboxed site in the article Building Your Writer Platform — How Much is Enough?, and I almost had a heart attack. These are loosely defined targets that the fiction writer is to aim for:
Blog Page Views Notable: 20,000/month
Twitter Followers Notable: 5,000
Newsletter Subscribers Notable: 5,000
Public Speaking Appearances Notable: Speaking to 1,000 people (total) a year
Sales of Previous Self-Published Books Notable: 2,000+ for fiction
So, now I’m curious to know if my platform is enough. Luckily, a few agents addressed the question of readiness within the same article, and I would direct you to Writer Unboxed to read them as they are quite lengthy. I’m also not sure if the agents are speaking to non-fiction or fiction writers, but in either case, I’m wondering if an author platform is a good and/or just measure of how worthy a fiction writer’s work is for publication.
I don’t want to live in fear of dropping stats on any portion of my platform, and more than that, I don’t want to offend my followers in any way that would result in losing them. And yet, so much of what I read and hear from fellow writers, whether traditionally, self-, or pre-published, is that it all comes down to how much money a writer will make for a publisher. Worse, if sales are poor, the publisher has a tendency to place the blame on the writer. Does that mean I won’t get looked at until I achieve a certain level of stats on my author platform thus guaranteeing big sales for a publisher?
Perhaps the question I should be asking is: what’s being done to make writers’ lives more conducive to writing and less stressful? I found some relief in the latter portion of Mrs. Friedman’s article, and although she was addressing non-fiction writers, I believe the same clarifications apply to fiction writers when she expounds upon What platform is NOT, What activities build author platform?, and Platform building is not one size fits all.
At the heart of this matter in my quest for publication is the desire to make a connection with other writers who may be experiencing the same concerns. I don’t want to feed the misery loves company aspect of this busines. Rather, I would love to hear from people on how they view the issue and how they are positively dealing with it. But here is another portion of my anxiety regarding my author platform: why don’t followers engage? In a world where people love to give their opinion on anything and everything, writers are asking, begging even, for people to leave feedback and input, reviews and comments.
In closing, I agree yet again with Jane Friedman from her above-mentioned article when she says:
It rips me apart to hear very new writers express confusion and anxiety about their platform, especially when they have not a single book or credit to their name. Well, it’s not a mystery why platform is so confusing when you may not yet know who you are as a writer. First and foremost, platform grows out of your body of work—or from producing great work. Remember that. It’s very difficult, next to impossible, to build a platform for work that does not yet exist.